Confused by the lingo? We’ve created a glossary to help define some industry specific terms.

Christine Dobson 9/20/23 Christine Dobson 9/20/23

Rushes

'Rushes' refer specifically to the unaltered camera originals.

Christine Dobson 9/9/23 Christine Dobson 9/9/23

Reel Name

‘Reel name' refers to a unique identifier given to a specific roll or batch of footage, whether it's captured on film or digitally.

Christine Dobson 9/9/23 Christine Dobson 9/9/23

RAW

'RAW' refers to a file format capturing all image data from a camera's sensor without any in-camera processing or compression. Unlike MP4 or H264 which are compressed, RAW files retain the fullest amount of information, offering greater flexibility in post-production.