BYD Shark 6 campaign from TABOO

BYD is shaking up the Australian auto scene with the launch of the SHARK 6, the country’s first plug-in hybrid ute. To bring the SHARK 6 to life, BYD partnered with TABOO on an integrated campaign that captures the spirit of Aussie adventure through four TV spots directed by Guilty’s Edwin McGill, OOH, radio, digital and social media.